Responsible for the design and implementation of a robust marketing strategy that supports the achievement of the business objectives relating to the carrier channels across West Africa.

 Development & Implementation of a robust Carrier Marketing strategy with clearly defined objectives, timelines and deliverables
 Strategic planning with each of the major carrier channels and the development of an agnostic marketing plan per channel to ensure no internal cannibalization and sales optimization per Carrier that drives incremental run rate opportunities for BlackBerry
 Full integration in to internal stakeholder strategies for example Head of Sales, Carrier Teams, Business Operations, Product Management and PR where relevant
 Efficient & effective budget planning, motivation and management relevant to the above channels & responsibilities. Investment planning according to channel contribution & incremental run rates.
 Responsibility for the achievement of business objectives as set out for the channels mentioned above. (e.g. pin first seen/net activation)
 Channel Program effectiveness – Channel mapping, ROI, market share and category leadership.
 Full integration of Marketing plans in to the Carrier marketing plans with jointly agreed objectives
 Be responsible for building and managing relationships with key customers within the specific channels referred to above as well as relevant Carrier Channel Marketing Managers in order to increase mindshare/ awareness/ market share in regard to BlackBerry’s relationship visibility in market.
 Planning & execution of relationship building opportunities for the HQ management and above customers on a quarterly basis.
 Drive sell through and sell out from Carriers to channel to consumer and develop robust, efficient marketing plans that deliver incremental run rates per program.
 Develop robust sell through opportunities for any new product introductions in the market and ensure effective rate of sale is maintained across other inventory in channel.
 Ensure that BlackBerry is available across a wide range of payment options, plans and offerings significantly broadening our target market per relevant segment.
 Drive accessory sales & bundling opportunities to further enhance the BlackBerry value proposition to these channels where possible.
 Reporting: Weekly reporting will be required for all internal stakeholders with clear performance measurements and activities for the week.
 Quarterly reviews will be held, where you will be expected to deliver robust feedback of the previous quarter performance and updated plans for the next.
 Program manage the BlackBerry Advantage incentive program agnostically across the business
 Develop and implement the Point of sale & merchandising strategy for RIM agnostically across multi channels

 Business/ Marketing degree or senior marketing qualification or equivalent of minimum 5 years experience an advantage.
 Industry experience
 The candidate needs to able to ‘hit the ground running’ – therefore telecommunication experience is a prerequisite, 3-5 years minimum experience necessary
 Need experience relating to from handset to software to solution provision, Telco and/ or I. T.
 Carrier experience beneficial
 Pertinent market knowledge and industry contacts highly desirable (specifically the retail market channels)
 International experience.
 Prefer if candidate has dealt across a number of international territories or previous multinational experience.
 Sensitivity and experience in dealing with North American & European business culture desirable.
 Ability to work remotely
 Related experience
 A proven track record paramount – that demonstrates strategic use of marketing tools to achieve financial objectives e.g. programs that have resulted in increased revenues, growth in market share
 Can demonstrate understanding of the interconnectedness of disciplines (marketing and sales)
 Has financial acuity, has experience of zero-based budgeting i.e. can formulate and negotiate a budget and achieve it accurately.
 Strong Personal skills, needs to maintain excellent relationships with our carriers, channels and partners to ensure that RIM support is seen as best in class
 Strong diplomatic skillset in order to navigate the existing internal stakeholders to obtain support and alignment as you carve this new role



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