Brand Manager at Stanbic IBTC Bank

Position Description

MAIN PURPOSE OF THE JOB

• To deliver real value to Stanbic IBTC by executing against the given marketing and communication strategy and plan
• To develop brand marketing and communications campaign and collateral strategies
• To execute brand marketing and communications campaigns and collateral requirements
• To manage the relationship with business partners
• To continually seek ways to improve the effectiveness and efficiency of brand marketing and communications
• To optimise and manage processes and procedures within marketing

KEY RESPONSIBILITIES

• Develop brand campaign and collateral strategies (including sponsorship and CSI communication).  Ensure alignment to the business strategy and the Group Marketing and Communications strategy.
• Translate knowledge of the market into campaign and collateral propositions.
• Project management of brand marketing and communications campaigns and projects to ensure delivery on time, within budget and on objectives set.
• Ensure centrally coordinated campaigns are translated into local tactics.
• Evaluate all brand campaigns and projects. This includes the setting of targets, identifying of measurement tools and reporting.
• Collaborate with the relevant Marketing and Communications specialist within Group Marketing to optimise the effectiveness of marketing and communication
• Collaborate with Marketing and Communication specialists in the team to optimise the impact of projects
• Collaborate with other Marketing and Communications managers to optimise the shared opportunities
• Ensure all agency and studio briefings yield relevant solutions, efficiently.
• Manage the relationship with business partners to ensure buy-in into brand campaign and collateral strategies, and creative and media strategies.
• Support business units in developing ad hoc material using marketing resources (e.g. the studio). Optimise activities and the use of resources.
• Effectively manage the brand marketing and communication budgets for the campaigns, tracking spend against budget and ensuring on time payment of invoices.
• Manage the day-to-day development and production of brand marketing and communications elements
• Record all information and material on all brand campaigns and projects cohesively and comprehensively (charters, briefs, budgets, creative and media strategies, creative, media plans, reviews)
• Optimising risk management procedures, processes and reporting within the Marketing and Communications team
• Manage, review and optimise the efficiency and effectiveness of various marketing and communications processes

KEY PERFORMANCE MEASURES

• Understanding and application of the business strategies within the portfolio, and how it relates to the BU and country strategy
• Understanding and application of the BU Marketing and Communications, and brand strategies.
• Quality of the brand campaign and collateral strategies and plans
• Quality of insight into the market: consumer attitudes and behaviours
• Efficiency and effectiveness of project management
• Quality of marketing and communications charters
• Quality of agency briefs and debriefs
• Quality of all marketing and communications elements produced
• Quality of localised tactics related to centrally managed campaigns and projects
• The quality of campaign/project evaluations and reporting
• Effectiveness of marketing and communications campaigns, collateral and projects
• Quality of the relationship with business partners, agencies, studio and others within Marketing and Communications
• Quality of financial reporting and management of budgets
• Quality of record keeping
• Quality of leadership and people management
• Effectiveness and efficiency of risk management and reporting
• Quality of risk management – identifying and managing of potential and actual risks

KEY DIMENSIONS OF THE JOB

• Total number of people in the team: 13
• No of direct reports: 8 • Responsible for managing campaign budgets of approximately N900 mil
• Sphere of influence:  Project team working on a specific project / campaign

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