New Career Opportunities at Etisalat Nigeria

Job Category: IT, Telecomm and Tech Jobs in Nigeria
Experience 3 year(s)
Location Lagos
Etisalat Nigeria commenced commercial operations on 23 October 2008 with a promise to deliver innovative and quality services in Nigeria, Since then, Nigeria has continued to witness its innovative services.

Etisalat redefined speed with the roll-out of the unique 3.75G HSPA+ network and It has continued to prove itself an innovative company keen to give its subscribers the best possible experience at the most affordable price.

Its innovation has led to the growth of its active subscriber base to over 12 million. Today, Etisalat has network coverage in all 36 states of the federation including Abuja, the federal capital territory as it continues to build its network and expand to new locations.

In March 2009, the NCC adjudged Etisalat as Nigeria’s best network based on quality of service indices measured by the regulatory body; in 2011 after a similar assessment, Etisalat’s network was once again rated best. To date, Etisalat Nigeria has won several industry awards for its innovation and quality service delivery. Some of these include: Brand of the Year, Fast Growing GSM Company of the Year, Best Marketing Company, Most Innovative Corporate Social Responsibility Company, Friendliest Tariff Mobile Operator and Best Telecoms Customer Service among others.

Etisalat's vision is a world where people's reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel.

Specialist.Teen Segment


Job Summary      
To be responsible for implementing sustainable, profitable, marketing initiatives that drive volume and value growth for the teen segment of the Consumer Market      
   
Principal Functions      

    Responsible for the coordination of analysis and forecasting of the teen segment needs, segment size, trends, profitability etc.
    Responsible for developing promotion campaigns to stimulate usage and profitable consumer connections within the teen segment
    Uses relevant segment data from Market & Customer Intelligence   (including primary research, data mining, external reports) and impressions from Point-of-Sales to provide input for marketing plan development
    Identify, review and monitor demographic profiles of the Teen segment customers.
    Assist with logistics for awareness campaigns, fairs and ad-hoc surveys aimed at promoting Etisalat Nigeria products and services within the Teen market segment
    Prepare/compile agreed periodic activity and performance reports for the attention of the Manager- Teen Segment
    Provide inputs in the development of concepts for promotional campaigns
    Suggest new opportunities for expansion and revenue growth within the Teen Segment
    Recommends and identifies actions for customizing products & services to meet the needs of dedicated consumer segment.
    Collaborate with Product Development Team, Brands, Sales,etc in Product Launch.
    Other duties as assigned by the manager Teen Segment but within the scope of this job role.
Educational Requirements      

    Bachelor's degree in Marketing, Socials Sciences or any relevant field.
    Relevant professional certifications will be an added advantage
Experience,Skills & Competencies      

    3 - 5 years experience in Telecoms, FMCG, with at least 1year experience in consumer focused marketing. Telecoms Product Launch experience is an advantage especially within identified age segment (Teens)
    Cross cultural understanding
    Customer Focus and complaints handling skills
    Networking & relationship building
    Communication
    Flexibility and adaptability
    Drive for achievement/results
    Problem Solving
    Work Discipline
    Planning & Organising skills
    Team Leading Influencing
    Organization and business awareness
    Understanding of the Regional Sales and Business Development functionalities and working relationships.
    Research skills
    Analytical and integrative thinking
    Negotiation & Persuasion skills
    Customer Segmentation & Profiling skills
    Report Writing
    Relationship Management Skills
    Knowledge of the full range of Etisalat products and services portfolio.
    Market & Competitors knowledge
    Ability to build business cases
    Lateral Coordination
    Statistical analysis skills




Manager.Teen Segment

Job Summary      

    To create sustainable, profitable, market volume and value growth for the Youth (teen) segment of the Consumer Market.
    To assist and support the Head - Youth Segment in the implementation of strategies to achieve agreed business objectivesi.e. develop and execute innovative approaches to capture the Teen segment
Principal Functions      

    Proposes consumer segment strategies to ensure that adequate plans and forecasts are made to meet the teen segment requirements
    Analyses, forecasts and understands the teen segment needs, segment size, trends, profitability etc. of the assigned consumer segment
    Develop promotion campaigns to stimulate usage and profitable consumer connections within the teen segment
    Requests relevant segment data from Market & Customer Intelligence   (including primary research, data mining, external reports) and impressions from Point-of-Sales.
    Identify, review and monitor demographic profiles of the Teen segment customers.
    Ensure Teens segment marketing strategies based on clear value proposition that is aligned to the Etisalat Value proposition.
    Identify opportunities and leverage Etisalat and TEENS segment value proposition to take advantage of such opportunities
    Monitor execution of Teens and emerging market strategy against specifications.
    Evaluate new opportunities for expansion and revenue growth.
    Provide delivery and performance tracking support to Head, Youth Market Segment.
    Provides comprehensive professional support to Product Marketing & Channel Management functions to ensure adequate plans and forecasts are made in the product marketing & development process to meet respective consumer segment requirements
    Recommends and identifies actions for customizing products & services to meet the needs of dedicated consumer segment.
    Collaborate with Product Development Team, Brands, Sales,etc in Product Launch.
    Other duties as assigned by line manager but within the scope of this job role.
Educational Requirements      

    Bachelor's degree in Marketing, Socials Sciences or any relevant field.
    Relevant professional certifications and an MA/MBA will be an added advantage
Experience,Skills & Competencies      

    6 - 8 years consumer focused marketing experience in Telecoms, FMCG (Segmenting and profiling), Telecoms Product Launch experience is an advantage especially within identified age segment (Teens)
    Cross cultural understanding
    Customer Focus and complaints handling skills
    Networking & relationship building
    Communication
    Flexibility and adaptability
    Drive for achievement/results
    Problem Solving
    Work Discipline
    Planning & Organising skills
    Team Leading Influencing
    Organization and business Awareness
    Understanding of the Regional Sales and Business Development functionalities and working relationships.
    Research skills
    Analytical and integrative thinking
    Negotiation & Persuasion skills
    Customer Segmentation & Profiling skills
    Report Writing
    Relationship Management Skills
    Knowledge of the full range of Etisalat products and services portfolio.
    Market & Competitors knowledge
    Ability to build business cases
    Lateral Coordination
    Statistical analysis skills
Method of Application

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